Image via WikipediaStatistical Variations
Your stats will rise, your stats will fall. The only consistency is inconsistency. This even more true if you run a blog or website that features giveaways, coupons or other items that are directly beneficial to the reader. Much of your traffic is going to be of the "what have you done for me lately?" variety. When you have a chance to win or other opportunities that directly benefit the reader, you will have more traffic for a time period - particularly if you share the giveaway at a sweepstakes website. When the giveaway is gone, the stats will drop. Don't let this get you down.
Next time you host a giveaway, bookend it heavily with quality content. Promote this content in the sidebars of your blog or site to let your random visitors know what you offer when you aren't offering a physical product. Take a quick glance at your statistics at the beginning, end, and halfway point of the promotion. Determine if you are realizing a click-through to the promoted content posts from the contest page. If not, employ another strategy.
Instead of hosting all of your giveaways at one time, stagger your efforts to keep your stats steady instead of "Rocky Mountain High" in one place and "Death Valley Low" in another. Let me clarify this. If you usually have a review/giveaway offer once per month, host the giveaways at the same time every month unless your PR contact requires an alternative posting date for a specific promotion. If you begin your giveaways on the seventh and run them for 14 days ending on the 21st of the month, you allow each month present in your stats and pageview numbers to benefit from a consistent boost instead of having one large spike in one month and dead stats the next.
Variations in your stats are a fact of life. Evaluating when and why they happen will help you avoid significant rises and dips in the future. Aim for a plateau with potholes, not mountains and valleys.
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