Do you have favorite ideas for topic coverage within your blog? Ideas that you continually return to when you are theorizing about posts to write? Yes? Superb. You have a niche that you prefer.
There are schools of thought that virtually mandate that you find a niche and then write across that niche -period. the. end. Want to write about a super luxurious set of organic sheets that you love to death? Not on your beauty blog! "Don't" becomes the word of the day everyday in many of these circles.
The problem with a lengthy list of do's and don'ts is that it saps your soul. It is possible to completely burn your self out on writing about a topic you love to discuss simply because you feel that is what is expected of you.
While I, in my righteous sight (joking!), think it is important not to focus on an entirely new topic in every blog post, I also think it is highly beneficial to your spirit to write about what you want to write about unless your entire purpose in life is to pump a specific affiliate marketed product down the throats of Google driven traffic (also a risky endeavor as the Panda update demonstrated).
My blog focuses on three basic topics: Christian books reviews (mostly fiction), family and products. I have also recently branched into more posts on content creation as part of the A to Z challenge, but these are likely to subside when the challenge does. My editorial content typically features more opinion driven and passionate posts centered around these three topics and random topics as I decide to cover them.
As times goes by after my purchase of the MiscMayzee.com domain name (I had a .info previously that never quite meshed with Blogger since I purchased it from a third party), I am confident that I will have a great deal of Google authority with Christian book review keywords and certain product reviews and information posts.
I think the niche blog argument largely lands on one side of the fence or the other based on your intention. Do you want to share informative and well-written content? Then you should make sure to maintain a consistency in the topics you right about but not obsess over it. Your best monetization efforts will likely be CPM campaigns, AdSense and sponsored content as your traffic levels and content are where your authority lies.
Do you want to put together (Frankenstein style) a keyword laden paragraph or two or three and surround it with nineteen different affiliate ads, a targeted pop up and in-text affiliate hyperlinks? Then niche content is what you want. You site is obviously built entirely around affiliate link click throughs and purchases and these purchases are your site's main or, likely, only source of revenue unless the affiliates you promote pay you for highly sponsored posts on occasion.
Neither way is a bad way. Making money (legally) from home is a blessing no matter how you do it. My main issue is with one group telling the other group how to structure content and build a site and traffic. It is apples to oranges.
However, one of the greatest truths in the human race is that each of ush as an inherent desire to tell (or at least think out how) others lives would be better if they only did things more like us.
My site structure works for me, but it would not work well at all if I wanted to convert my readers to purchasers of security software, make-up or organic bedsheets. That is not the way my cookie crumbles...at least not at MiscMayzee. I reserve the right to do things differently in my other domains.
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